News

Advanced Search

De Beers Retail Unit Drops ‘Diamond’ from Name

Jun 21, 2018 5:07 AM   By Joshua Freedman
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT... De Beers has renamed its retail chain De Beers Jewellers “to reflect the public brand identity already in use,” a company spokesperson confirmed to Rapaport News Wednesday.

The London-headquartered retailer announced the change in a filing last week with Companies House, a UK government agency holding information on businesses.

De Beers bought out the brand, formerly known as De Beers Diamond Jewellers, in March 2017, having previously owned 50% of it in a joint venture with LVMH Moët Hennessy Louis Vuitton. It subsequently put Stephen Lussier, De Beers’ executive vice president for marketing, in charge of the operation, with the brand’s CEO, François Delage, reporting directly to him.
Tags: De Beers, De Beers Diamond Jewellers, De Beers Jewellers, François Delage, Joshua Freedman, LVMH Moët Hennessy Louis Vuitton, Rapaport News, Stephen Lussier
Similar Articles
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2020 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.