RAPAPORT PRESS RELEASE, June 27,
2018, Las Vegas ... Rapaport Academy, the Rapaport Group’s e-learning
platform for the diamond and jewelry industry, has released two new online
courses to help jewelers improve their sales. The new courses were created in
response to requests from retailers looking for additional resources to help
them with their marketing and sales, both online and in-store.
The new additions join an existing
suite of Rapaport Academy online classes created to help professionals boost
their knowledge on the practical and commercial aspects of the diamond and
jewelry industry.
The Digital
Marketing Essentials for Jewelers course helps retail store owners
understand how digital marketing can benefit their business and ultimately
boost their online presence to increase traffic and sales. The course covers
the entire digital marketing process, from defining goals and expectations to
understanding online marketing channels, building a marketing plan and more.
The second new course, Diamonds
& Jewelry Retail Sales Master Class features industry experts who provide insight
into the entire in-store sales process; including diamond education, selling
tips and tools, client follow-up, company credibility and more. The course is
offered at an affordable rate and is ideal for retail sales associates who wish
to learn more about the diamond industry and interact more confidently with
customers.
The online format accommodates people’s busy
schedules, allowing them to complete the courses at their own pace from any
location and device.
Additional information is
available at learn.rapaportacademy.com/online and learn.rapaportacademy.com/sales.
Rapaport Media
Contacts:
U.S.: Sherri Hendricks +1-702-893-9400;
H.K.: Sophia Cheung +852 -2805 2620;
India: Prashant Bhojani +91-2266286510;
International:
Avital Engelberg +1-718-521-4976;
About
the Rapaport Group: The Rapaport Group is a global
provider of added value services that support the development of ethical,
transparent, competitive and efficient diamond and jewelry markets. Established
in 1978, the Rapaport Price List is the primary source of diamond price and
market information. Group activities include Rapaport Information Services,
Rapaport Magazine, and Diamonds.net, providing research, analysis and news;
RapNet – the world’s largest diamond trading network; Rapaport Laboratory
Services provides GIA gemological services in India, Belgium and Israel; and
Rapaport Trading and Auction Services specializing in recycled diamonds and
jewelry. The Group supports over 20,000 clients in 121 countries and has
offices in New York, Las Vegas, Antwerp, Ramat Gan, Mumbai, Surat, Dubai and
Hong Kong. Additional information is available at www.Diamonds.net.
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