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Pandora Appoints New China Chief
Aug 27, 2018 4:00 AM
By Rapaport News
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RAPAPORT... Pandora has hired former Nike executive Geena Tok as
managing director for its China business, replacing Anthony Asinas, who will
become managing director for Hong Kong and Macau, the jeweler said Sunday.
Tok (pictured), who was managing director and chief merchant at Nike
China for 17 years, will oversee Pandora’s 200 stores throughout the country.
Pandora has had a challenging time in China over the past
year, and recently noted a rise in unauthorized sales of its products on the
grey market. The company subsequently lowered its prices in China by approximately
15% in an effort to compete with those unlicensed sellers.
Pandora CEO Anders Colding Friis stepped down from his position after the company’s profit fell 15% in the first quarter — largely
due to a drop in sales in the country. The retailer also laid off 397 employees earlier this month, in an effort to cut costs.
Tok will work out of Pandora’s Shanghai office. She will
report to Kenneth Madsen, president of the Asia-Pacific region.
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Tags:
Anders Colding Friis, Anthony Asinas, Geena Tok, Kenneth Madsen, Nike China, Pandora, Rapaport News
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