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Garrard Enters Beijing with High-End Store

Oct 2, 2018 10:13 AM   By Rapaport News
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RAPAPORT... Garrard has expanded its Chinese presence with a new boutique in Beijing, the London-based luxury jeweler said last week.

The 100-square-meter boutique — located in the Emperor Group Centre — will comprise three VIP rooms, and will focus on high jewelry and bespoke commissions, the jeweler said.

To celebrate the launch, Garrard — the former British crown jeweler — will showcase pieces with historical significance, including the 118.88-carat Garrard Jubilee Sapphire, as well as the White Rose necklace.

“It’s been a pleasure creating jewels for customers in China since we opened our Shanghai flagship last year,” said Sara Prentice, Garrard’s creative director. “Now with a presence in Beijing we’re in an even better position to explore how our heritage and craftsmanship can come to life for the sophisticated women who want to wear our designs.”

Image: Garrard’s new Beijing store. (Garrard)
Tags: Emperor Group Centre, Garrard, Garrard Jubilee Sapphire, Rapaport News, Sara Prentice, White Rose
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