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Three Las Vegas Shows Partner for June Events

Oct 18, 2018 9:35 AM   By Rapaport News
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RAPAPORT...
 Three major Las Vegas trade shows have joined forces to hold their 2019 exhibitions at the same location to make attendance easier for buyers.

The American Gem Trade Association (AGTA) Gem Fair, the Las Vegas Antique Jewelry and Watch Show, and Premier will all take place at the Las Vegas Convention Center (LVCC) from May 30 to June 3, the organizers of the events said Wednesday. Visitors will be able to get into all three shows with one badge.

The joint initiative, called “The Collective,” will also include a combined marketing campaign highlighting the LVCC as a main attraction during show week. The industry traditionally congregates in the Nevada city that week for several trade fairs, most notably JCK Las Vegas.

“We felt that it was imperative to have a consistent message with which we can promote the LVCC as a whole,” said Douglas Hucker, CEO of AGTA. “By establishing ‘The Collective,’ we are conveying to retailers and designers that the LVCC is a comprehensive, one-stop-shop venue for all of their buying needs, and we are reiterating the message that our three co-located shows are collectively creating a powerful shift in the landscape of Las Vegas market week.”

Image: Las Vegas Convention Center. (Flickr)
Tags: AGTA, American Gem Trade Association, antique, Douglas Hucker, Las Vegas Antique Jewelry and Watch Show, Las Vegas Convention Center, LVCC, premier, Rapaport News, The Collective
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