News

Advanced Search

DEF Offers Botswana Trip to Contest Winners

Nov 4, 2018 9:37 AM   By Rapaport News
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT...
The Diamond Empowerment Fund (DEF) has launched a proposal contest aimed at millennials, promising a free trip to Botswana for the winning couple.

The competition — named “Real Stories. Real Diamonds. Real Impact”. — aims to educate the public about positive aspects of diamonds, the DEF said last week.

Entrants must submit a 60-second video about their proposal story and what their diamond means to them. The judges will be three leading digital-media influencers with a combined audience of more than 1.2 million followers: Instagram personalities @thediamondsgirl, @greenweddingshoes and @roamaroo. The winners get a flight to Botswana to see the impact of diamonds on the country.

“Educating the younger generation on the good diamonds do, and inviting them to engage in this narrative, will help boost consumer confidence and, ultimately, demand for diamonds,” said Anna Martin, president of the DEF, and senior vice president of the Gemological Institute of America.

Image: Married couple holding hands. (Shutterstock)
Tags: @greenweddingshoes, @roamaroo, @thediamondsgirl, anna martin, Botswana, DEF, Diamond Empowerment Fund, Gemological Institute of America, Rapaport News, Real Stories. Real Diamonds. Real Impact
Similar Articles
Bharat Diamond Bourse sukkah 150India Trade Slows in December
Jan 21, 2019
India’s polished exports fell in December, according to data from the Gem & Jewellery Export Promotion
Rapaport LogoRapaport Weekly Market Comment
Jan 10, 2019
Sentiment improved after relatively good holiday season, but dealers and cutters concerned about low
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2019 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.