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Kering’s E-Commerce to Move In-House

Nov 27, 2018 8:03 AM   By Rapaport News
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 Kering, the owner of Gucci, Boucheron and Pomellato, plans to end its seven-year partnership with luxury platform Yoox Net-A-Porter (YNAP), and bring its e-commerce activities in-house.

The Paris-based retailer, which has worked with YNAP since 2013, will move all its sales to a new website in the first half of 2020, it said Monday. It’s in the process of building that platform, it added.

The decision came after Richemont, a rival luxury retailer, bought YNAP in May. It also followed Kering’s appointment of Grégory Boutté as chief client and digital officer at the end of 2017 with the aim of improving its online business. E-commerce is Kering’s fastest-growing channel for all its luxury brands, it said.

“These exciting new initiatives have been designed to meet — and exceed — the needs of our houses’ customers and to ensure we continue to offer them an exceptional experience across all channels in a fast-changing global market,” Boutté said.

“These opportunities have been made possible by the experience and know-how that Kering has gained over the years, notably through its successful joint venture with YNAP. We will continue to work with them post-transition and to enjoy a fruitful relationship,” he added.

Image: Boucheron store, Marina Bay Sands, Singapore. (Shutterstock)
Tags: Grégory Boutté, kering, Rapaport News, Richemont, YNAP, Yoox Net-A-Porter
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