Advanced Search

De Beers’ Lightbox Pops Up in New York

Nov 29, 2018 7:10 AM   By Rapaport News
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

 Lightbox, De Beers’ lab-grown-diamond brand, has opened a pop-up store in New York for “Cyber Week,” an extension of Cyber Monday.

The shop at the Oculus, the World Trade Center’s transportation hub, plaza and shopping mall, gives consumers an opportunity to experience the jewelry personally, the company said Tuesday. It has previously only been available online. The pop-up, which measures 20 feet by 20 feet, opened on November 26 and will run until November 30.

Along with Lightbox’s fashion jewelry made from blue, pink and white synthetic stones, the store also features a customized styling display, where customers can try on products from the collection, and an interactive video wall for taking selfies.

De Beers launched its Lightbox division in May to sell consumers synthetic-diamond jewelry at a lower cost than most lab-grown-diamond companies currently offer. Sales began on its e-commerce site in September.

Image: Models at the Lightbox pop-up store. (Lightbox)
Tags: cyber monday, Cyber Week, De Beers, Lightbox, Oculus, Rapaport News, World Trade Center
Similar Articles
JBTJewelry Business Closure Rate Grows
Oct 22, 2019
The US jewelry trade contracted in the third quarter, with the rate of downsizing gaining speed after
CostcoCostco Sells $220,000 Diamond Ring
Oct 16, 2019
Costco sold a diamond ring worth $220,000 in the fourth fiscal quarter, the membership-based warehouse retailer
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2019 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.