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Tom Brady to Represent IWC Schaffhausen

Jun 27, 2019 4:45 AM   By Rapaport News
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RAPAPORT... IWC Schaffhausen has named New England Patriots quarterback Tom Brady as its brand ambassador, it said Tuesday. His appointment will help the watch brand broaden its appeal to consumers, the company said.

“Tom Brady is a world-class athlete with a sense of style and an appreciation for fine watchmaking,” said IWC Schaffhausen CEO Christoph Grainger-Herr. “Working with him will enable us to tell the IWC story to a growing audience, especially in the United States.”

The champion football player is also a watch connoisseur who owns several of the brand’s timepieces, including a Pilot’s Watch Chronograph Top Gun Miramar, and a Portugieser Perpetual Calendar. IWC and Brady have “many exciting new projects planned” during the course of their partnership, the watchmaker said. It did not give details of what those projects would entail.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design, but their precise engineering and attention to detail,” Brady said.

During the course of his career with the Patriots, the athlete has won six Super Bowl titles, four Super Bowl MVP awards, three League MVP awards and 16 division titles.

Image: Tom Brady. (IWC Schaffhausen)
Tags: Christoph Grainger-Herr, IWC Schaffhausen, New England Patriots, Pilot’s Watch Chronograph Top Gun Miramar, Portugieser Perpetual Calendar, Rapaport News, Super Bowl, Tom Brady
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