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De Beers Sales Continue to Fall

Aug 28, 2019 5:20 AM   By Rapaport News
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RAPAPORT... De Beers’ rough-diamond sales plunged 44% year on year this month as customers rejected goods or exercised the miner’s buyback option.

Sales fell to $280 million in the seventh sales cycle of the year, as sightholders continued to struggle with weak retail demand and an oversupply of rough in the manufacturing and trading sectors. However, that figure was 12% higher than the $250 million the company sold in the previous cycle, which was the lowest result the miner had recorded since late 2015.

De Beers raised the quantity of rough diamonds it allowed sightholders to refuse to 50% at last week’s sight in an effort to ease pressure on the market without reducing prices. It also agreed to repurchase up to 20% of the goods customers bought, as opposed to its standard 10%.

“With midstream participants continuing to work down polished-diamond inventory levels and reduced levels of manufacturing in the key cutting centers, De Beers provided customers with further supply flexibility during the seventh cycle of 2019,” De Beers CEO Bruce Cleaver explained Wednesday.

While customers continue to buy to maintain their sightholder status, they are purchasing as little as possible as they wait for polished demand to pick up, Dudu Harari of brokerage firm Bluedax wrote in a report on the sight.

“[The] secondary market showed no demand for goods, and the goods that are being traded are sold with no profit, or even [for a loss],” he noted. “The market is still in a very bad situation.”

Image: Sorting rough diamonds at De Beers. (De Beers) 
Tags: Bluedax, Bruce Cleaver, Cycle Six, De Beers, Dudu Harari, Rapaport News, Sightholders
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