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GIA Hires Mark Buntz as Marketing Chief
Oct 29, 2019 5:53 AM
By Rapaport News
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RAPAPORT... The Gemological Institute of America (GIA) has appointed
Mark Buntz senior vice president and chief marketing officer, to drive the
future of the organization’s brand.
A marketing veteran with more than 20 years of experience in
global brand marketing, advertising, communications, sales and broadcasting,
Buntz is tasked with supporting the expansion of the GIA’s education,
laboratory services, and instruments businesses into new markets. He will also
be responsible for extending GIA’s 4Cs of Diamond Quality consumer outreach
program, the organization said Monday.
Buntz previously worked for TaylorMade Golf Company as vice
president of global brand marketing, and has held executive positions with
ESPN, NBC Universal and Hulu.
“Mark brings invaluable expertise with leading companies
which have reached pinnacles of success in their fields,” said GIA CEO Susan
Jacques. “He is a proven innovator and a passionate storyteller who, with his
enthusiasm and new perspective, will help advance GIA’s initiatives to connect
with consumers and the gem and jewelry industry.”
Buntz succeeds Kathryn Kimmel, who retired in August after
30 years with the GIA. He will be based at the institute’s headquarters in Carlsbad, California, and will report to Jacques.
Image: Mark Buntz. (Gemological Institute of America)
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Tags:
4Cs of Diamond Quality, Gemological Institute of America, GIA, Kathryn Kimmel, Mark Buntz, Rapaport News, Susan Jacques
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