News

Advanced Search

Forevermark Unveils First Interactive Shop in China

Jan 12, 2020 7:57 AM   By Rapaport News
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT... De Beers has launched an immersive concept store for its Forevermark jewelry brand in China.

The boutique, the first of its kind for the brand, is located in jewelry department store Caibai in Beijing, De Beers said last week. The 100-square-meter space contains interactive features, including a discovery wall, which features stories on the origin of diamonds and their positive impact, and two discovery bars where consumers can receive guidance and expertise.

“Our next-generation retail concept enables us to offer our customers more than the traditional retail offering: a place where they can experience the world of Forevermark and discover the journey of their Forevermark diamond,” said Forevermark CEO Nancy Liu. “We’ve focused on creating an environment that is open and welcoming.”

The location also holds a consultation lounge, which offers jewelry cleaning, a browsing area and other services.

Image: The new Forevermark store. (De Beers)
Tags: Caibai, De Beers, Forevermark, Nancy Liu, Rapaport News
Similar Articles
Signet furloughsSignet Temporarily Lays Off Workers
Apr 01, 2020
Signet Jewelers has furloughed a number of its employees to cut costs and ensure the long-term sustainability
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2020 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.