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JTV to Air 'Carnival of Carats' on Fat Tuesday

Feb 20, 2012 9:01 AM   By Jeff Miller
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RAPAPORT... Jewelry Television (JTV) is celebrating Mardi Gras with a New Orleans-style  fete titled “Carnival of Carats” on February 21. The date, which is also known as "Fat Tuesday," will be one where JTV shoppers can find savings on  jewelry collections that feature colored gemstones, according to the company's promotion.

''Since JTV is the largest retailer of loose gemstones in the world we are able to offer unique colored stones that are difficult to find in traditional retail stores,'' said Bill Kouns for JTV. ''Exotic colored stones like kunzite, spessertite, Chalama black opal, and Mahaleo ruby are standards for JTV.''

JTV will also air a special edition of "Jewel School" from 10 a.m. until 12 p.m. that day to  teach jewelry makers how to create their own beautiful works of art. The network prides itself on featuring globetrotting gem buyers who are in constant search of rare, exotic gemstones.

''At any given moment a team of JTV buyers could be in a remote corner of the world climbing into a gemstone mine or trekking to a small village where we’ve heard there is possible new material,'' said Kouns. ''Our vast network of international industry contacts often gives us first dibs because they know how large and discriminating our audience is.''


Tags: Jeff Miller, Jewelry, mardis gras, television
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