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JA Marketing Campaign
JA to Launch Consumer Marketing Initiative
Jewelers of America (JA) has unveiled plans for an industry-wide collaborative marketing campaign, aimed at increasing consumer interest
News Oct 10, 2018 Rapaport News
Forevermark Ring replacement 2
Indian Ad Campaigns Target Millennial Women
India’s diamond industry is ramping up its marketing campaigns before the Diwali holiday by appealing to young, independent female
News Sep 26, 2018 Rapaport News
Brexit credit Aha
Brexit Concerns Weigh on UK Jewelers
The weak pound and uncertainty over the UK’s departure from the European Union are making
News Sep 06, 2018 Joshua Freedman
De Beers Collage
Five Features Steering De Beers’ Future
De Beers is strengthening its position in the diamond market without obsessing about production, after having made some
Analysis Aug 23, 2018 Avi Krawitz
Charles Stanley
Forevermark Unveils New Omni-Channel Strategy
De Beers is expanding its presence in stores that carry the Forevermark brand and improving its omni-channel offering
News Jun 01, 2018 Avi Krawitz
Forevermark 150
Forevermark Opens Boutique in India
Forevermark, in collaboration with retailer Indian Gem & Jewellery Creation, has opened a boutique in India that will
News May 29, 2018 Rapaport News
De Beers
Forevermark Unveils New Concept Store in China
Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China.
News May 23, 2018 Rapaport News
Stephen Lussier
Forevermark Chief to Get Top AGS Honor
The American Gem Society (AGS) will honor three industry leaders at its Circle of Distinction dinner, it said
News May 22, 2018 Rapaport News
Forevermark
Forevermark Targets Key European Markets
Forevermark is making a play for the European market, after achieving significant retail growth last year. The
News Mar 22, 2018 Rapaport News
DPA Unveils Winter Olympics Ads 150
DPA Ads Test Diamonds Under Olympic Pressure
The Diamond Producers Association (DPA) has launched a new video ad campaign for the 2018 Winter Olympics
News Feb 14, 2018 Rapaport News
Polished Diamond
Diamond Prices Rise in January
RAPAPORT PRESS RELEASE, February 6, 2018, New York… Diamond market sentiment improved in January, with firm prices
Press Release Feb 06, 2018 Rapaport
Forevermark jewelry 150
Forevermark Sales Spike During Holiday Season
De Beers saw a large jump in sales of Forevermark diamonds this holiday as the miner ramped up marketing of its retail
News Jan 23, 2018 Rapaport News
Forevermark Tribute Collection 2017
Forevermark Line is ‘Tribute to Women’s Qualities’
Forevermark is focusing on the “unique qualities and characteristics” of women in its latest collection, which it unveiled at a celebrity-filled event
News Nov 09, 2017 Rapaport News
De Beers empowers women
De Beers Pledges to Empower Women
De Beers has partnered with the United Nations to support the advancement of women in the company and across
News Sep 24, 2017 Rapaport News
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role now that the miner has acquired its
News Aug 07, 2017 Joshua Freedman
CKC Forevermark Store
Forevermark-Only Store Debuts in India
The first concept store that exclusively carries Forevermark diamond jewelry has opened in India as the brand
News Aug 01, 2017 Avi Krawitz
Diamond in the ruff
Diamond in the Ruff: Dog Eats $16K Ring
When Charlie Jackson and his wife Carol noticed her $16,000 (GBP 12,000) engagement ring was
News Jul 18, 2017 Joshua Freedman
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace the Diamond Producers Association (DPA)’s new range of still
News Jun 07, 2017 Rapaport News
JCK Las Vegas 2016
It’s Story Time in the Diamond Industry
Standing in the security line at JFK International Airport, preparing to unbuckle my belt and take off my shoes, I realized
News Jun 05, 2017 Avi Krawitz
Forevermark Jewelry
Forevermark Ads to Refocus on Women
Forevermark will target female buyers in its holiday-season marketing campaign this year, following a sharp shift in the
News Jun 05, 2017 Rapaport News
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