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Diamond Empowerment Fund to Hold 10-day Auction on eBay Giving Works

Dec 5, 2007 1:31 PM   By Jeff Miller
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RAPAPORT... Beginning December 6,  Russell Simmons' created Diamond Empowerment Fund (D.E.F.) will host its first on-line fundraising event called Diamonds Give. The auction will feature approximately 15 lots of donated fine diamond pieces, including an extraordinary diamond encrusted Ohm Watch from the Simmons Jewelry Co. made from unusual red monkstone and 6.5 carats of pave diamonds, designed and previously worn Simmons.

The Diamonds Give charity auction will be hosted on eBay Giving Works, the dedicated program for charity listings on eBay, for 10 days. The D.E.F. has engaged Auction Cause to produce the auction for eBay.

Jewelers participating include Simmons Jewelry Co., Lorraine Schwartz (diamond hoop earrings,) Jack Vartanian, Jeri Cohen Fine Jewelry (diamond butterfly necklace and amethyst and diamond earrings,) William Goldberg Company (pave diamond ring,) Michelle Farmer Fine Jewelry (citrine and diamond ring set in 18 karat gold and featured in Harper's Bazaar magazine,) Leo Schacter (diamond pendant,) Calhoun Jewelers, Fortunoff,  Macy's, Kwiat, Security Jewelers, and Steinmetz (replica of the Monaco Grand Prix Racing Trophy.)

Bidders will have the opportunity to win a professional photo shoot in New York or Los Angeles with a celebrity who is an advocate for D.E.F.'s mission of giving back to Africa through education programs in countries where diamonds are a natural resource. The recipient will also receive the Simmons Jewelry Co.'s Green Bracelet, with the bracelet box autographed by the celebrity. The recipient will receive a copy of the photo, and the photos will be published in one of the major weekly celebrity magazines, as well as on the D.E.F. website.

Celebrities participating include Simmons, LL Cool J, Rev Run & Justine Simmons, Petra Nemcova, Brett Ratner, Naomi Campbell, Cedric The Entertainer, Cynthia Nixon, Holly Robinson Peete, and Derek Jeter.


Tags: Jewelry, leo
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