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Blogging JCK: Day Three Shines on Fancy Colors

Jun 2, 2008 5:10 AM   By Leah Granof Geffen
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RAPAPORT... Location. Location. Location. Not every exhibitor is doing poorly at the show and those with better positions are drawing more traffic.

Exhibitors near the plush Plumb Club as well as the strategically juxtaposed big names with big booths could be seen participating today in a flurry of meetings while other booths in less fancy and promoted areas languished without a customer. The converse, of course could also be true. The exhibitors that are doing well can afford to pay for their prime locations and are grouped together because they are strong companies who have solid strategies for selling—even in a weak market.

Nevertheless, Israeli exhibitor, Eitan Mor with Mor Brothers, who moved his booth this year to the Israel Pavilion reported more sales this year than in previous ones. He attributed his success to the new location and to arranging appointments ahead of time. With scant walk-through traffic compared to past years, and some companies reporting sales down from last year in the range of 30-to-75 percent--preparation counts.

Surprisingly, some companies reported brisk sales of 1-caraters and under, especially if sellers were willing to match price points. Retail activity was slow with dealers showing the most interest in loose diamonds.

Fancy colored diamonds might emerge as the hit of the show---with black diamonds appearing in quite a few designs like the Arctic Night Collection showcased by the Waldman Diamond Company and in the new designs introduced during a red carpet fashion show today by high profile jewelry designer, Le Vian.

As part of its trend forecast, Le Vian predicted that “chocolate brown” and “strawberry gold” diamonds would be the “it” colors for 2009. One of the many new items on display at the fashion show was a double strand necklace created from natural brown diamonds totaling 84 carats.

Although many manufacturers held out hope for improved activity throughout the day, the end of tomorrow will bring more definitive results with the show ending on Tuesday, June 3.
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Tags: Israel, JCK, Jewelry
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