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Jewelry TV Could be a Next Step for Abazias

Aug 7, 2008 2:50 PM   By Jeff Miller
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RAPAPORT...  OmniReliant Holdings Inc., which signed a letter of intent to acquire the assets of Abazias Inc. (abazias.com,) followed-up today with a statement saying the Abazias team could have access to a broadcast studio.

Paul W. Morrison, CEO of OmniReliant, said they'd recently acquired a studio and the resource would enable Abazias management to film diamonds and jewelry segments and instructional videos for their website, "and even to launch their own jewelry TV channel."

Abazias could also leverage OmniReliant's option to license jewelry using the Kathy Hilton brand, Morrison said. OmniReliant, with Abazias, has secured the domain name HiltonDiamonds.com with the anticipation of the option of rolling that platform out at a later time, according to their statement.

"We believe with our current synergies we can continue to grow both companies' prospects in the direct response industry and e-commerce," Morrison said.

OmniReliant Holdings was founded in December 2006. Areas of expertise include infomercial development, celebrity licensing, fragrance development and distribution, beauty and spa lines, health and fitness product launch, direct shopping channel marketing and e-commerce.


 

Tags: Jewelry
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