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Sears Launches 'Knots of Love' by Sun Source Jewelry

Oct 18, 2010 10:12 AM   By Denise Romano
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RAPAPORT... Sears announced the launch of its ‘Knots of Love’ jewelry line, that will be available in-store and online this month, with the help of Sun Source Jewelry. The line features a variety of gold and silver pendants, rings and earrings, adorned with diamond, gemstones and the Knots of Love heart. Two percent of each purchase goes directly to the Knots of Love Inc., a registered charity that helps those with undergoing chemotherapy for cancer treatment.  The organization first gained attention when it provided hand-knit and hand-crocheted chemotherapy caps for free to patients who were undergoing the treatment and lost their hair.  Sun Source Jewelry has already committed to a minimum donation of $50,000 to Knots of Love.

"We chose to collaborate with the Knots of Love charity because we believe in its mission, and because the jewelry designs, representing kindness and love, also signify our commitment to building a relationship with our customers," said Megan Featherston, vice president of jewelry for Sears. "The Knots of Love collection offers a line worthy of its fine jewelry designation, while also allowing our customers to proudly display their support for a worthy cause."
 
Tags: Denise Romano , Denise Romano, Jewelry
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