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Baselworld Reports Higher Foot Traffic But Fewer Exhibitors

Mar 31, 2011 11:00 AM   By Jeff Miller
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RAPAPORT... Baselworld 2011 finished today and tallied  103,200 visitors, an increase of 2.5 percent compared with 2010, and listed 1,892 exhibitors, which was down from 1,915 one year ago. The event organizers concluded that, overall, exhibitors were pleased with the business conducted during the show.

Jacques J. Duchêne, president of the exhibitors’ committee, said, ''We can speak of an excellent year. We, as exhibitors, are very satisfied and have achieved highly gratifying sales. The expectations for this year’s Baselworld were exceptionally high – precisely after two particularly positive months at the start of the year. And they were certainly fulfilled. Given the current global political developments, however, we will be treating this pleasing and optimistic result with caution.”

The president of Swiss exhibitors, François Thiébaud, added that his representatives achieved "splendid sales."  Specifically, Jérôme Pernici, marketing director at Patek Philippe, added that the brand "achieved record figures in terms of both buyer and media contacts."

Meanwhile, Chanel concluded that this year's Basel show was the most successful to date in terms of sales, according to its international director  Nicolas Beau.  Chopard's co-president, Karl-Friedrich Scheufele, concluded that Basel would remain a focal point to drive company sales in years to come.

Expectations for the show were exceeded, according to Giuseppe Picchiotti, owner of Picchiotti, and it opened new  opportunities for the brand in Southeast Asia.  Meissen Joaillerie participated in Basel for its first time and also concluded that the show offered "the best platform" to reach out to emerging markets such as Latin America.

Hence Bernd-Willi Ripp, managing director of Groh+Ripp, added,  "For the world’s leading dealers in precious stones, Baselworld constitutes the most important show of the year. After achieving a good result in 2010, we were able to record very good sales here in Basel in 2011."

TAG Heuer reported that sales during the show achieved a double-digit increase, according to  Françoise Bezzola, vice president of communications.

Baselworld 2012 is scheduled for March 8 to March 15, and is being held a little earlier than usual due to construction work planned for new buildings at the exhibition site. For the year 2013, Baselworld is scheduled to begin April 25 and then the following year Baselworld will be held from March 27 through April 3, 2014.


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Tags: basel, buyers, Economy, Jeff Miller, jewellery, Jewelry, trade show
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