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Royal Asscher to Debut 'Shining Stars' Collection by Ahluwalia

Features Floating Diamonds, Abstract Leopard and Cheetah Prints

May 19, 2011 12:39 PM   By Jeff Miller
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RAPAPORT... Royal Asscher will debut its new ''Shining Stars'' collection, designed by Reena Ahluwalia for Royal Asscher, at JCK Vegas. The collection was inspired by "day and night" on the African savannah and its animal magnetism. The diamond brand described this new collection as an expansion of its already successful "Stars of Africa" line, but with lower starting price points. The Shining Stars collection consists of pendants and rings that are comprised of 18-karat rose and yellow gold and rhodium-plated sterling silver, and pieces also feature white and black ceramic elements. diamond rings

Ahluwalia said, ''We are very excited to introduce new materials with our floating diamonds concept. African savannah, abstract leopard and cheetah prints became my inspiration source for Shining Stars collection. One of 2011’s hottest looks; we are seeing this exotic trend hugely influencing runways and street fashion. The new collection is versatile because patterns are so compatible and classic.”

Styles reflect the main concept from Stars of Africa's free-floating diamonds encased in a fluid-filled sapphire dome, to give that "shimmering star" affect to these pieces. New materials used for the settings though allow a lower retail price point, which begin at just $1,950.

Lita Asscher, president of Royal Asscher of America, said, ''The Shining Stars designs stand as a symbol of vibrant beauty of the African continent and its people.  Pieces are bold, playful, and whimsical. I think we were able to achieve a modern, minimal and clean look with our new floating-diamonds collection.''

Royal Asscher will also showcased Stars of Africa and the Royal Asscher Cut bridal diamond and sapphire collections at JCK.


Tags: asscher, collection, diamonds, floating, Jeff Miller, royal, shining, stars
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