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KISNA Brand Expands its Reach Across India

Jun 12, 2012 2:47 AM   By Hari Krishna Group
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Press Release: KISNA, a VVS diamond jewelry brand, was launched by Hari Krishna Group in the year June 2005 with a view to cater to the Indian market after being convinced that real diamond jewelry is within the reach of every Indian family if its marketed and promoted in the right way.

Since then, KISNA has been made available in more than 5,000 outlets in 329 cities in 27 states of India with the support of 425 distributors. In Mumbai alone, it has a dominant presence in more than 1,450 retail outlets. This is continuing to grow and KISNA is expanding to more metros and towns through its sales team comprised of sales representatives and mass consumer contact girls.

KISNA has launched the KISNA Privilege Card Loyalty Program for the sixth year in succession in which more than 3,914 retailers have enrolled. The enrolled retailers buy KISNA products every month for 12 months for agreed amounts in the range of INR 25,000 to INR 50,00,000.

KISNA held its sixth KISNA conference on May 5, 2012 to facilitate its distributors and retailers, who had successfully completed the KISNA Privilege Card Loyalty Program for 2011-2012. The conference was held at Matoshree Club, Jogeshwari–Vikhroli Link Road, Mumbai. A lucky draw was held on the spot for all the retailers who booked their orders for the new range of KISNA products. There was a record attendance of distributors and retailers.

A perfect combination of prizes and entertainment made the program very attractive. A fashion sequence and cultural dances of different parts of India by artists on stage were the highlights of the event, along with a felicitation of KISNA distributors and retailers. Big prizes like Swift Dezire, Hyundai Eon Cars, Hero Passion and Baja Pulser bikes, TVs, Vego scooter and many more were given away to lucky winners. The event was enjoyed by one and all.

About Hari Krishna Group
The Hari Krishna Group is as multi-faceted as the diamonds it chisels and polishes every day. Starting as our dream, the Hari Krishna Group today is the pride of 4,000 skilled human resources. Our flagship company, Hari Krishna Exports was set up in 1992, with the simultaneous opening of a sales and marketing office in Mumbai - the hub of polished diamonds trade. Ever since then, it has been at the cutting edge of the trade, setting trends in the field of manufacturing and export of diamonds and studded jewelry.

Our manufacturing units in Surat and Ahmedabad are equipped with the most modern machines. The Hari Krishna Group is making its mark in export to USA, Japan, Hong Kong, Israel, UK, Belgium, Australia, New Zealand, UAE and many parts of Europe. Though we've come a long way, we still feel there is a lot more to achieve. Growth has now become a way of life at Hari Krishna.

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Tags: diamond jewelry, Hari Krishna Group, India, Jewelry, Kisna, Rapaport, retail
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