|
RAPAPORT... ArtCarved picked one of six eventual winners for its Paris sweepstakes, which is a component of Frederick Goldman Inc.'s integrated sales program, designed to educate retail sales associates about the ArtCarved brand. Each quarter, a randomly selected sales associate from the brand's participating retailers will be offered a trip to Paris for two, including airfare, hotel accommodations and a sightseeing tour. This quarter, Donna Montalvo, a sales associate with Earth Treasures, won the first trip out of hundreds of retail participants.  Additionally, twice a year, the sales associate who sells the most ArtCarved Bridal product will also be awarded a VIP trip to Paris for two, including airfare, hotel accommodations, car service, a sightseeing cruise, a gourmet French cooking class, dinner at the Eiffel Tower and a shopping spree. “I can’t believe ArtCarved is sending me to Paris, I love this brand,” said Montalvo*. “It’s such a good brand for us. Consumers really like it and the new tools make it easier to sell.” The program also provides easy-to-use tools, such as an iPad and ArtCarved app, to show consumers a larger variety of options from this bridal and band line. Jonathan Goldman, the chief executive of Frederick Goldman, the parent company of ArtCarved, said that in the spirit of keeping the brand fun and approachable, the Paris promotion engages retail sales people to learn about the company's products and ultimately sell more. ''We’ve seen a tremendous response to this exciting program that will both educate and encourage participating sales people to consider ArtCarved as their brand of choice,'' said Goldman. *Montalvo is pictured with Earth Treasures' owner, Paul Bischoff.
|