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Forevermark's Christmas Season Commercial Spikes Traffic
Nov 21, 2012 6:24 AM
By Deena Taylor
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RAPAPORT... Forevermark confirmed that since debuting its U.S. television commercial for The Center of My Universe™ Christmas season campaign, traffic to its website has surged 704 percent. The Center of My Universe commercial is also airing on movie screens and online channels targeted at Forevermark’s demographic of affluent consumers.
“The Center of My Universe TV spot gets to the heart of what a Forevermark diamond can communicate to the wearer and the giver. It has just the right amount of emotion and information to be pleasing and best of all to inspire sales," said Jack Seiler of Security Jewelers.
John Poole of Hudson-Poole Fine Jewelers added, “For the last several years, the public has been exposed to the same jewelry commercials of shocked faces opening boxes, or poor attempts at humor. This commercial strikes the chord that binds the heart and mind of why we buy jewelry for the ones we love, in a very honest and artistically beautiful way."
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Tags:
Deena Taylor, Forevermark
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