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Press Release: Gold Star Jewellery Pvt. Ltd., a De Beers sightholder, is developing patented cuts with a brand name of Ttva. The new cuts were developed under the technical and design guidance of the brand's promoter, Sanjay Shah, who will launch Ttva, the ''Innovative Solitaire'' at JCK Vegas 2013. Shah is credited with creating 21 proprietary Ttva shapes and the diamantaire extraordinaire has identified five prime shapes for the Ttva launch. Ttva is created by the confluence of varied individual shapes to give a look of a solitaire. Being a proprietary cut, Ttva will be marketed and sold exclusively through Gold Star Group’s U.S. marketing arm, Gold Star Independent LLC, which will assist retailers with all service and point of sales needs. Each Ttva product includes a certificate. The launch covers all of the U.S. as well as Canada and the Caribbean Islands. Gold Star invites all to preview the brands at booth #B 5919, Mandalay Bay Resort from May 31 to June 3.
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