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Pure Gold Jewellers Receives De Beers Delegation

Oct 14, 2013 4:34 PM   By Pure Gold Jewellers
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 Press Release: Award-winning jewelry retailer Pure Gold Jewellers hosted a senior level meeting with De Beers executives who visited the company to discuss diamond trading in the Middle East and its role as a leading player in the market.

The delegation from De Beers posed for a photograph with Pure Gold executives (pictured) as follows, from left to right; Varda Shine, De Beers executive vice president of sightholder sales, Karim Merchant the CEO of Pure Gold Jewellers, Philip Mellier, the CEO of De Beers, Amreen Merchant, the director of communications at Pure Gold, Nigel Simson of De Beers, Ajay Pandey, of Pure Gold, Mahiar Borhanjoo of De Beers and Charles Bonas, the director of Bonas & Co.
 executives de beers

The delegation was received at Pure Gold Jewellers corporate office in Jumeirah Lakes Towers.
Karim Merchant said, “Dubai is one of the most prominent global diamond trading hubs in the world. The initiative by De Beers to send a senior level delegation to Dubai will help in increasing awareness and understanding to further develop the Middle East diamond retail business.”

About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewelry retailer recognized for excellent customer service by the industry and is now one of the fastest-growing jewelry brands with 125 stores in 10 countries. Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewelry sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010. Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.
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Tags: De Beers, diamonds, dubia, Jewelry, middle east, pure gold jewellers, trading
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