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RAPAPORT... Pure Gold Jewellers reported a 20 percent increase in gold jewelry sales during the Eid Al Adha festive season, though it did not provide a hard total. Firoz Merchant, the chairman of Pure Gold Jewellers, said, “We experienced a surge in gold jewelry sales during the festival period. Diamond jewelry sales remained the same as last year. Customers in our stores included both residents and tourists. Most tourists who visited our shops were from Saudi Arabia.” Pure Gold Jewellers offered a 70 percent discount on its contemporary range of Pure Diamonds collection for Eid Al Adha and offered chances to win a certified diamond solitaire on purchases of gold or diamond jewelry. Merchant added that the retailer is now preparing for ''the rush'' expected for the Indian festival of Diwali and Dhanteras, the auspicious day when South Asian customers buy jewelry.
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