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RAPAPORT... The Gemesis Diamond Company, producer of lab-grown diamonds and jewelry, added a fancy pink collection to its ecommerce Gemesis.com channel. The new palette of pinks includes "blush" and "brilliant" shades. Gemesis previously only offered lab-grown yellow and type IIa colorless stones on its website. Gemesis' fancy pink collection is marketed to consumers as high-clarity stones in a selection of rounds.  "We are so pleased to present consumers with this breathtaking selection of fancy pinks for the very first time," said Martin DeRoy, Gemesis' director of marketing. "Before now, only the elite have been able to own fancy color diamonds of this quality and beauty – but now, these stunning yet sustainable styles are accessible to mainstream consumers." Gemesis chose October, the month recognized for Breast Cancer Awareness, to launch the pink stones and is hosting a special pink pendant giveaway on its Facebook page from October 25 to 29. The brilliant pink angel halo pendant features a 0.50-carat center stone (0.66 total carat weight) set in 14-karat white gold and was priced at a retail value of $2,348, according to Gemesis. The company explained to consumers that lab-grown diamonds guarantee no conflict or blood was shed in their production, and that all lab-grown diamonds over 0.23 carat that are sold on Gemesis.com are certified and laser-inscribed by the International Gemological Institute (IGI). Gemesis sells engagement rings, wedding and anniversary bands, earrings and pendants in a variety of metals.
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