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RAPAPORT... Charles & Colvard Ltd. entered into partnerships with retailers Helzberg Diamonds and the Zale Corporation to distribute the Forever Brilliant® moissanite gemstone and jewelry online. Earlier this month, Charles & Colvard entered into a similar partnership with Kohl's ecommerce channel, as well.
Randy N. McCullough, the CEO at Charles & Colvard, said the company was excited to expand partnerships with Helzberg Diamonds, Zale and Gordon’s Jewelers, as Charles & Colvard continues to expand its channel offerings and increase consumer awareness of moissanite in time for the all-important Christmas season.
Steve Larkin, the chief operating officer of Charles & Colvard, added that the partnerships were designed to increase consumer access to moissanite. ''We believe that this is the perfect opportunity to build awareness of our finest brand of moissanite, Forever Brilliant through these fine retailers,'' he said. The Forever Brilliant collection includes moissanite stud earrings, solitaire rings, bridal and fashion fine jewelry in 14-karat gold.
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