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RAPAPORT... Marco Bicego jewelry debuted its first shop-in-shop with Bloomingdale’s at 59th Street in Manhattan, while incorporating its new visual identity that will be rolled out to partner locations in 2014. The Marco Bicego shop is located on the balcony level of Bloomingdale's in the fine jewelry department. The jewelry brand already operates shop-in-shops in Tokyo, Puerto Rico, Italy, Dubai, Bulgaria, Azerbaijan and Kazakhstan and stores in Verona, Budapest, Crete and Mykonos.  This quarter marked the 10th anniversary of the jeweler's partnership with Bloomingdale’s where designs have been offered online and in 25 Bloomingdale’s stores. The Marco Bicego shop-in-shop at Bloomingdale’s in Manhattan features an expansive assortment of namesake collections, such as the signature Siviglia, Africa, Jaipur and Murano, in addition to the designer’s one-of-a-kind pieces. “This shop-in-shop is a wonderful opportunity for us to speak to our customers in a new and luxurious environment; elevating the experience is essential to our brand, and we are thrilled to align with a retailer that has built its reputation on quality customer experiences and fashion leadership. We look forward to many more of these projects in the near future,” said Moise Cohen, the president of Marco Bicego USA. Francine Klein, the executive vice president and general merchandise manager of fashion accessories at Bloomingdale’s, added, “Marco Bicego has been a tremendous partner to Bloomingdale's. We are thrilled to expand and fortify our fine jewelry assortment and bring a coveted and luxurious designer to our shoppers in an even more meaningful way through this dedicated shop."
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