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RAPAPORT... Pure Gold Jewellers became the first jewelry company from the Middle East to operate a jewelry concession at Singapore Changi Airport’s departure in terminal 1. Firoz Merchant, the chairman and founder of Pure Gold Jewellers, explained that the airport is one of the busiest in Asia and the new concession will boost the brand's travel retail business.
“This achievement is in line with our plans to become the largest travel retailer in jewelry globally. Passengers passing through Singapore Changi International Airport can now choose from our extensive range of gold, diamond, pearls, precious and semi-precious gemstones jewelry in the latest styles and best prices,” Merchant said. Pure Gold is already the largest duty-free operator of jewelry in the Middle East region and operates at several locations -- all terminals at Abu Dhabi and Kuwait International Airports, Jordan Duty Free, Kuwait Duty Free, Muscat Duty Free, Dubai Duty Free and Sri Lanka Duty Free. Karim Merchant, the CEO of Pure Gold Jewellers, said, “Travel retail is a key area of business for us and is becoming an increasingly important sector of our overall operations. Winning the concession at Changi Airport, which has an average number of 50 million passengers per year, will help us to further strengthen our business.”
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