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Press Release: Forevermark's CEO, Stephen Lussier, and Forevermark U.S.'s president, Charles Stanley, addressed a Forevermark partner audience of over 400 people on the challenges facing the diamond industry and how Forevermark can be the bridge to creative opportunity to drive retailer business and profit at the fourth annual Forevermark Forum in Orlando, Florida. Invited speaker Peter Sheahan noted, “The fact that the world of retail diamond sales is changing is not new to anyone. Whether you be dealing with commoditization, the emergence of online channels, or shifts in the customer’s perception of value -- it is crucial that as a leader you take the time to stop, internalize and take a fresh look at how to most effectively respond to those changes.” Forevermark retailer partner Jon Fey, of Fey & Co. Jewelers, stated, “Selling Forevermark makes the diamond buying process easier for my clients. I can just talk about the beauty and story of the diamonds as opposed to staring at a grading report and breaking down the 4 Cs.” Additionally, Forevermark commissioned New York dance couple, on and off the stage, Kwikstep & Rokafella, to debut a duo inspired by their interpretation of leading change. The performance highlighted the Forevermark White Party.
Please visit Forevermark.com.
ABOUT FOREVERMARK Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than 1 percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorized Forevermark Jewelers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. It is also recorded on the personalized Forevermark identification card, which comes with every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer, which can be found in authorized Forevermark jewelers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way. Authorized Forevermark jewelers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities -- cut, color, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest authorized Forevermark jeweler offering Forevermark diamonds, go to www.forevermark.com
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