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Raymond Weil Creates Maestro Frank Sinatra Limited Edition Timepiece

Jun 3, 2015 9:16 AM   By Jeff Miller
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RAPAPORT... Swiss watchmaker Raymond Weil commemorated what would have been Frank Sinatra's 100th birthday with a limited-edition timepiece from the maestro collection that was reinterpreted for the  "Sinatra 100" centennial celebration this year.

The maestro Frank Sinatra Limited Edition watch pays homage to the legendary crooner and features a mechanical movement with automatic winding housed in a 39.5-mm. stainless steel case. Reminiscent of  "Ol' Blue Eyes," the hands, index markers and contour of the date window are a bright blue hue, against the backdrop of a silver dial. A transparent caseback is inscribed with a special Sinatra Centennial insignia, while the 12 marker, highlighted as the only Roman numeral,  signifies Sinatra's date of birth -- December 12. Raymond Weil produced only 1,212 of the special timepieces.  frank sinatra

"It is a great honor to have partnered with the Frank Sinatra Enterprises to create a design that celebrates this special occasion. Frank Sinatra was a charismatic character who left an indelible mark in the hearts and minds of many generations; he embodied an era, a style and a tradition and was above all a passionate man of extraordinary talent. As a music-loving family company, it is perfectly fitting that we pay tribute to this undisputed maestro of music with a limited-edition piece in our maestro collection," said Elie Bernheim, the CEO of Raymond Weil.

Frank Sinatra, Junior, said, "Frank Sinatra understood the vital importance of time and when preparing his music he employed what he had named 'the heartbeat tempo.' For that reason, he insisted that his wristwatch would have the utmost mechanical integrity and construction to guarantee many years of faithful and accurate service. Master of horology, Raymond Weil has steadfastly maintained this degree of excellence and in the centennial celebration of the birth of Frank Sinatra, I am proud to see my father's name associated with this magnificent timepiece."

 

Tags: brands, frank Sinatra, Jeff Miller, marketing, Raymond weil, watches
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