Advanced Search

Apple Discontinues 18k-Gold Luxury Smartwatch

Sep 12, 2016 5:36 AM   By Rapaport News
Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Apple’s $17,000 gold smartwatch failed to make it to its latest range unveiled in San Francisco last week, a signal of the technology company’s retreat from the luxury timepieces category.

“Apple is making an admission that it’s not a luxury product in watches,” James Dowling, co-author of The Best of Time: Rolex Wristwatches, was cited by Bloomberg as saying. “In fact, it’s making a declaration that it’s no longer in the watch business, but that it’s in the health-tracking business.”

The Apple Watch Series 2 is available in lightweight aluminum, stainless steel cases or ceramic. As the 18-karat gold version is no longer available for sale, the ceramic timepiece is now the most expensive in the line, starting at $1,249.

The Series 2 watch is water-resistant with a 50-meter rating for swimming and built-in GPS to enable users to run without carrying an iPhone. The new range was launched September 7.
Tags: apple, Apple Watch, Apple Watch Series 2, Rapaport News, smartwatch, watches
Similar Articles
RolexBaselworld, SIHH Synchronize 2020 Dates
Dec 19, 2018
Baselworld and Salon International de la Haute Horlogerie in Geneva (SIHH) will take place back-to-back from 2020
© Copyright 1978-2020 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.