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Cartier, Tiffany Rank as Top Millennial Brands
Nov 29, 2017 7:07 AM
By Rapaport News
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RAPAPORT... Tiffany & Co. is the favorite luxury jewelry brand among
wealthy millennials, according to a recent survey by consumer-research group
MVI Marketing.
The New York retailer came ahead of Cartier in second place,
Pandora in third and Chanel in fourth, MVI said Tuesday. Rolex was the top
brand for watches, followed by Apple, Omega and Cartier.
The company posed questions online to 978 men and women aged
between 25 and 40 with an annual household income of $80,000 or higher. The
survey took place between November 20 and 22.
While Tiffany, Rolex and shoe brand Jimmy Choo came out far
ahead of rivals in their respective fields, others sectors saw more competition
at the top, MVI pointed out.
Markets such as apparel, handbags, cars, hotels and eyewear
“are all white spaces looking for brand leadership,” said MVI president Liz
Chatelain. “It’s a significant opportunity for brands to penetrate this growing
wealthy-consumer segment that will drive purchasing power for the next 30
years.”
Chart source: MVI Research
Image: Iuliia Chugai for Shutterstock |
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Tags:
branding, brands, Jewelry, marketing, Rapaport News, retail, Rolex, Tiffany, Tiffany & CO.
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