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Birks Gets New Omni-Channel VP
Apr 12, 2018 6:56 AM
By Rapaport News
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RAPAPORT... Canada-based jewelry retailer Birks Group has
appointed Aurélie Pépion vice president of omni-channel sales and operations.
Pépion (pictured) has more than
13 years of management experience with luxury brands. She was most recently the
managing director, Canada, for Swarovski, responsible for retail and wholesale
operations, marketing and merchandising. She has also worked for Gucci Group
Watches and Puig Prestige.
“[Pépion’s]
experience and knowledge in the luxury-jewelry-retail industry, as well as her
omni-channel expertise, will be key assets for Birks Group as we continue the
development of the Birks product brand and the transformation of our [store]
network in Canada,” CEO Jean-Christophe Bédos said last week.
Pépion started her
position with Birks at the beginning of April.
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Tags:
Aurélie Pépion, birks, birks group, Jean-Christophe Bédos, Omni-channel, Puig Prestige, Rapaport News, Swarovski
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