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JA Hires Duo to Improve Engagement

Aug 13, 2018 9:14 AM   By Rapaport News
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RAPAPORT... Jewelers of America (JA) has hired two consultants who will focus on enhancing the US trade association’s communications with members and consumers. 

Elizabeth Brewer — who was previously in charge of marketing for deBoulle Jewelers, as well as the American Gem Trade Association — will work on improving the JA’s membership engagement, it said last week.

Mark Smelzer, the publisher of JCK (pictured), will work on developing a marketing initiative targeting consumers, which the organization plans to launch in 2019.

“The addition of Elizabeth and Mark in consultant roles will play a big part in our continued commitment to membership growth and consumer marketing, which are essential to our mission to improve confidence in the jewelry industry,” JA CEO David Bonaparte said.
Tags: American Gem Trade Association, David Bonaparte, deBoulle Jewelers, Elizabeth Brewer, ja, JCK, Jewelers of America, Mark Smelzer, Rapaport News
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