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Tiffany Debuts Engagement Campaign

Apr 2, 2019 8:41 AM   By Rapaport News
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 Tiffany & Co. has launched a marketing campaign for its new bridal line, Tiffany True.

The jeweler unveiled the new ring design in September, and is now pushing the product with a video commercial. It features three couples wearing the engagement rings during private moments, set to Lady Gaga’s song “Is That Alright?” from her Oscar-winning movie A Star is Born.

Tiffany True features a new diamond setting and cut, and its simple gold band contains a discreet T shape, the company said in September. It’s the retailer’s first new bridal line in almost a decade. 

The campaign, which launched globally on Monday, had almost 6,000 views on YouTube at press time.

The launch comes amid a growing emphasis on bridal across the diamond industry, with Forevermark also unveiling a new campaign for the category last week. The project by the De Beers jewelry brand is the miner’s first bridal campaign for almost 20 years.



Image: Tiffany True engagement ring. (Tiffany & Co.)
Tags: A Star is Born, academy awards, Audrey Hepburn, Believe in Love, Golden Globes, Grammys, lady gaga, Rapaport News, Screen Actors Guild, Tiffany, Tiffany & Co, Tiffany Diamond, Tiffany True
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