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World Diamond Tower to Help Japan Through Facebook Initiative

Mar 28, 2011 10:46 AM   By Jeff Miller
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RAPAPORT... Manhattan's World Diamond Tower, 580 Fifth Avenue, launched a social media initiative to donate up to $5,000 to Japan’s disaster relief efforts.  The building’s management will donate $1  for every Facebook “like” it receives on the 580 Fifth Avenue fan page, with all proceeds going directly to the Japan Earthquake and Tsunami Fund via the Mayor’s Fund to Advance New York City.

“This is a unique opportunity for 580 Fifth Avenue to harness the power of social media as a way to help Japan’s relief efforts,” said Kenneth Kahn, executive manager of the building. “Facebook is used by tens of millions of people daily, so the quicker that 5,000 people visit and ‘like’ our fan page, the quicker we can donate the full amount.”

Tags: diamond, donation, facebook, Japan, Jeff Miller, tower
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Mar 28, 2011 3:25PM    By A K
This seems awfully self-serving.
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