Rapaport Magazine

Designer Lines

By Amber Michelle

Top to bottom: Pendant from the Genesis Collection by students from the Andrea Bronfman School of Jewelry & Art, pendant from the Diana Collection by Efva Attling, BCA bracelet by Seah.
With Breast Cancer Awareness (BCA) Month approaching in October, the astrology-themed watch and jewelry firm Seah introduces its BCA Destiny bracelet. The pink leather double-wrap bracelet is set with steel and gold-plated star icons to honor those who have overcome the obstacles of breast cancer. During the month of October, 25 percent of all proceeds from sales of the BCA Destiny bracelet will be donated to the American Cancer Society to help promote breast cancer awareness and research.

In honor of the Olympics, designer Efva Attling has created the Diana Collection, inspired by — and named for — the Greek Goddess of the Hunt. The message of the collection celebrates the strength and spirit of women. The silver Diana Collection is defined by a classic design with the silhouette of a woman balancing inside a circle — signifying the adjustments in life that women make on a daily basis.

Jewelry brand Yvel has officially launched the collection designed by the students from its Andrea Bronfman School of Jewelry & Art. The collection, entitled “Genesis,” is created by the Ethiopian students at the school housed within the company’s design center in Jerusalem. The jewelry produced by the students helps to fund the school, which helps Ethiopian immigrants assimilate into the culture of Israel,while at the same time teaching them a viable job skill. The 24-karat-gold-plated brass collection is comfortably priced between $50 and $200. Each piece features a hidden message inscribed in Amharic, the native language of the students. For more information on this special project, visit www.yvel.com.

Jewelry designer, stylist, journalist and now book author Beth Bernstein has released her first book My Charmed Life. The memoir chronicles the life adventures of Bernstein through the jewelry that she has worn, or that has been worn by family members, connecting her past to her present. Bernstein reveals how each item in her jewelry box is not just a material object, but a mirror that reveals memories that link together the family, friends and romances that inspired the book. The book launch includes a series of events in jewelry stores and Barnes & Noble stores.

Are you a design diva? If so, the American Gem Trade Association (AGTA) and the Women’s Jewelry Association (WJA) invite you to submit your jewelry to the new Gem Diva category of the AGTA Spectrum Awards competition. This new award, sponsored by WJA, will be presented in three categories: Bridal Wear, Evening Wear and Business/Day Wear. All women who enter the competition are eligible for this award by checking the Gem Diva box on the entry form. For more information on entering the 2013 AGTA Spectrum Awards, go to www.agta.org/awards.

Article from the Rapaport Magazine - August 2012. To subscribe click here.

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