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De Beers Jewellers Debuts Nature High Diamond Jewelry Collection

Jul 17, 2012 5:01 PM   By Jeff Miller
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RAPAPORT... De Beers Diamond Jewellers debuted a new collection that was inspired by  a mythical world where heightened imagination meets natural beauty.  The De Beers Imaginary Nature High Jewellery Collection was designed by Hollie Bonneville who describes the pieces as taking ''flight for a journey of light.''

As the boundless creativity of dreams takes hold, lines of reality are blurred and a magnificent moment of transformation is conjured, according to the retailer.  These illusions are captured in the eight  pieces of the Imaginary Nature High Jewellery Collection by De Beers. Petals disperse and feathers unfold, instinctive movement and natural rhythm release soaring beauty, which twists and turns around the admirer, wrapping them in wonder. de beers diamonds ring

One featured piece, the Embrace Ring (pictured) highlights a pear-cut 8.88-carat, D, VS2 center diamond along with 131 baguettes, 319 round brilliant and 16 pear-cut stones.

Bonneville added, ''It represents an exhilarating yet elegant display of evolution, inspired by the beauty of transformations within nature, which are realized in a story of metamorphosis. Each piece reveals a unique gesture inspired by the essence of nature. With the diamond as our muse, the collection is centered on diamonds of character, focused on pears and baguettes to create a language of movement and fluidity.''

Each piece balances the contrasts of the natural world --the drama of an ascent and the grace of gliding-- where contradictions are conveyed through the sensitive selection and detailed array of diamond cuts and settings.  Radiant pear-cut diamonds are set on a tilt, for example, to engage the light and trace movement.  By contrast, the definite angles of the baguettes against round brilliant diamonds punctuate each piece with tradition and brilliance.

Francois Delage, the chief executive of  De Beers Diamond Jewellers, said, ''We wanted through imaginary nature to truly establish our legitimacy as a jeweler and to express our vision through a strong creative and contemporary gesture. Our unique designs inspired by our DNA bring to life our brand essence – the jeweler of light -  by creating exquisite pieces, moments and movements from a journey from earth to light. The eight one-of-a-kind creations sublime our diamond mastery and jewelry know-how.''

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Tags: De Beers, diamonds, Jeff Miller, jewellery
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