RAPAPORT... The Zalemark Holding Company Inc. will launch its trademarked brand Divas Choice™ in the fall of 2012. Zalemark's chief designer, Steven Zale, said that the jewelry pieces will have a unique finish that is not found in the market currently.
Jewelry will be crafted in fine silver and embellished with natural gemstones that create an ''organic free-form design,'' with a luxurious ''jungle to urban feel,'' he stated.
Raffi Raz, Zalemark’s manufacturing partner, said, ''Steven has put his creative genius at work on this fabulous collection.'' The launch marks what Zalemark defined as its direction back to core designing.
Zalemark is based in Sherman Oaks, California and is a sponsor of the children's organization, Operation Smile.