RAPAPORT... Graff Diamonds completed its renovation and recently reopened its flagship store on London's historic Bond Street. The interior was designed with a contemporary flavor by Graff’s own Monaco-based interior design team. The new store features four floors and unique design elements throughout.
The building's façade features a foliage motif, hand-carved to set off the entrance with London Whitbed Portland stone and the building's double entry door carries Graff’s signature fishscale design, which is characteristic of Graff stores worldwide. Graff’s signature macassar ebony showcases are ensconced within large bronze window displays that are also designed with the fishscale motif.
Once inside, customers will observe that the main salon opens to floor-to-ceiling walls created with lacquered European walnut panels, and the floors were born from a mix of Italian calacatta d’oro and portoro marble, book-matched to create a stunning centerpiece within the beautiful space, according to the company. Lofty, double-height ceilings complete the look to generate an airy yet opulent feel. Stitched leather and Italian ebony desks and chairs complement the paneling, with 4.5 meter bronze sliding screens separating the main room from smaller, private spaces, which are intended to allow for a more intimate viewing experience.
On the lower ground floor, a museum space provides a rare glimpse into the history of Graff, showcasing replicas of Graff’s most important stones.