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Ben Bridge Touts Its Hot Trends for Valentine's Day

Jan 22, 2013 11:32 AM   By Jeff Miller
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RAPAPORT... Jeweler Ben Bridge created a hot trends statement for Valentine’s Day and engagement jewelry to engage its customers ahead of February 14. Ben Bridge's bridal buyer, Laurie Kirkman, stated that the halo design, a center stone with a frame of smaller diamonds, is ''hugely popular this year'' as are nature inspired themes for bridal designs.

Vintage designs with lace patterns and in rose gold continue to be popular as these soft and romantic pieces appeal to brides, she said. According to Kirkman, rose gold alloyed with copper will be the new yellow gold and color of preference for a generation to come. bridal jewelry

Colored diamonds appeal to brides who love style and want to be more unique, she added. The biggest seller is still the classic round diamond, followed by the cushion cut and the princess cut.

For those couples planning to shop for gifts instead of bridal for Valentine's Day, Kirkman introduced  "Something Sparkly, Something Sweet," a new selection of Ben Bridge diamond heart necklaces nestled in a box of Seattle Chocolates.

“We realize that jewelry stores and salespeople can be intimidating for young or first time jewelry purchasers,” Kirkman said. “At Ben Bridge, we offer a relaxed and fun buying environment, while providing the highest quality, best value and widest selection to fit any budget. These special gift sets send just the right message for this special day, and starting at $99 are an affordable extravagance.”

Tags: ben bridge trends bridal jewelry, Jeff Miller
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