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RAPAPORT... TAG Heuer opened its first online shopping boutique, which the watch brand designed to mimic its "lifestyle lounge" concept and to encourage consumers to fully immerse themselves in the brand from any location. TAG Heuer offers high-end timepieces, limited-edition styles and lifestyle accessories such as eyewear, cufflinks, luggage and jackets. "Like TAG Heuer's eight freestanding boutiques in the U.S., the new online boutique personifies the brand for our consumers and offers them an exclusive shopping experience," said Ulrich Wohn, the CEO of TAG Heuer North America. "With our new online boutique we can offer an even wider audience an engaging experience that brings our brand's spirit, history and prestigious Swiss timepieces to life at anytime and anywhere." Shop.TAGHeuer.com showcases the newest collections of TAG Heuer 1887 movements, and it supplements TAG Heuer's luxury boutiques by providing customers from across North America a way to engage the brand directly.
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