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Baselworld Unveils New $454M Exhibition Space
Apr 24, 2013 10:07 AM
By Avi Krawitz
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RAPAPORT... The management of the Baselworld trade fair unveiled its renovated exhibition space on Wednesday that was constructed at a cost of $454 million (CHF 430 million).
“The new exhibition venue is the largest investment ever made in the Swiss trade show industry,” said René Kamm, the CEO of MCH Group, which organizes the show. “After five years of development and planning and three years of construction, we were able to commission the new hall complex in February 2013 on schedule and on budget.”
The construction expands the available exhibition space to 141,000 square meters by joining two previously separated halls into one overarching structure.
The show opens on Thursday with 1,460 exhibitors from 40 countries participating. Organizers expect approximately 100,000 visitors from 100 countries to attend and about 3,500 journalists to cover the week-long event.
Sylvie Ritter, the managing director of Baselworld, reported that the hall layout was changed to better reflect recent market trends. “Watches and jewelry are products that have grown closer together in recent years and are now on display side-by-side at this event,” she explained.
As such, the renovated hall 1 consists of global watch and jewelry brands while hall 2 hosts so-called international brands. Diamonds, precious stones and pearls exhibitors are located in hall 3, of the 12 halls that make up the show.
Ritter reported that the BASELWORLD Brand Book is being published for the first time at the show, as a who’s who guide to the watches and jewelry industry.
Baselworld 2013 takes place from April 25 to May 2.
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Tags:
Avi Krawitz, Baselworld, diamonds, jewellery, Jewelry, Rapaport, watches
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