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RAPAPORT... Tiffany & Co. selected global advertising firm Ogilvy & Mather Worldwide as its marketing communications partner to complement internal marketing capabilities. The selection process involved screening a number of professional firms during a four-month period. Ogilvy & Mather plans to provide brand positioning and advertising support for Tiffany & Co. globally with creative and strategic hubs in New York and Paris. The scope of the assignment will cover print, digital, video and out-of-home advertising. Caroline Naggiar, the senior vice president and chief marketing officer for Tiffany & Co. said that she was impressed by Ogilvy & Mather's experience in luxury, its creative approach to solving consumer challenges and proven ability to implement integrated campaigns across the globe for top brands.
Lauren Crampsie, the global chief marketing officer of Ogilvy & Mather, said, "Tiffany is one of the most renowned luxury brands in the world. We know this was an incredibly important decision for them and we are honored to be selected as their trusted marketing partner." Chris Garbutt, chief creative officer for Ogilvy & Mather, said, "We are thrilled to have the privilege of partnering with such an iconic brand. From a creative point of view, it's exciting to have the opportunity to develop emotionally inspiring work that provokes desire in the world. Tiffany is the benchmark luxury brand to create this next chapter and we are delighted to be part of this adventure."
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