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Citizen Watch Plans First Retail Concept Store in North America

May 8, 2014 2:14 PM   By Jeff Miller
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RAPAPORT... Citizen Watch Company will debut its global flagship store in Times Square, New York City, at 1500 Broadway, marking the brand's first global retail concept store in North America.  Citizen  hired New York-based architectural firm Mapos LLC for the project and expects to open in November, in time for Christmas-shopping season.  citizen watch

"As a truly global brand Citizen Watch Company represents people from throughout the world, so there is no better place than Times Square to share our international brand message," said Toshio Tokura, the president and CEO of Citizen Watch Co. Ltd.

Jeffrey Cohen, the president of Citizen Watch Company of America, said,  "Leveraging the strength of our proprietary Eco-Drive light powered technology where watches never need a battery, Citizen is poised to build on our success and accelerate our growth. With over 1,300 square feet, the new store will also give Citizen the opportunity to feature our full range of offerings, from watches with our groundbreaking Eco-Drive Satellite Wave technology; to our sport enthusiast's Promaster Series for diving and hiking; to our stylish new collections of women's watches, set with diamonds. We anticipate that the store will enhance consumer appreciation for the brand on a grand scale."
 

Tags: citizen, flagship store, Jeff Miller, time square, watches
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