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Press Release: Chow Tai Fook Jewellery Group Ltd., collectively with its subsidiaries, a world-class leading jeweler with 85 years of heritage, on November 28, staged its finale anniversary celebration with a special high jewelry show and exhibition. Hosted by Dr. Henry Cheng, the group's chairman, and joined by managing director Kent Wong as well as executive directors Adrian Cheng, Conroy Cheng, Chan Sai Cheong, Peter Suen and Hamilton Cheng, at the China Art Museum in Shanghai, the celebration gala drew luminaries from the worlds of jewelry, fashion, business and media. Since announcing its anniversary festivities earlier this year, the group has embarked upon a campaign to showcase why now, 85 years after its founding, its heritage and global vision have distinguished it worldwide. At the gala night, Chow Tai Fook exhibited a multitude of signature masterpieces that have defined its strengths and achievements in world-class design and craftsmanship. Among the masterpieces it showcased were the crossover jewelry artworks in collaboration with four of the world’s jewelry industry leaders exclusively for the 85th anniversary, each interpreting a specific element of the theme of “The Red Universe.”
Platinum Guild International, the World Gold Council, Forevermark and Rio Tinto Ltd. each designed pieces celebrating, respectively, “Water,” “Earth,” Man,” and “Light.” Bringing together the entire collection was a final masterwork -- the necklace “Fire,” crafted specifically for the occasion by Hearts On Fire. In addition, the group’s one-of-a-kind jewelry art pieces from the Danseuse de Ballet, Ombre di Milano and Reflections of Siem were also showcased at the event for auction. “Looking back on the past 85 years, Chow Tai Fook’s philosophy has consistently centered on authenticity, trustworthiness and quality – values that in these eight-plus decades have won the hearts and minds of our loyal customers across all of Greater China,” said Cheng. This April, the group reinforced its commitment to enhancing its extensive retail business that boasts nearly 2,200 points of sale and to supporting the group’s long term sustainable development by opening a new Mainland China headquarters, encompassing research, production and logistics facilities, in Shenzhen. Not long after, the production of the first phase production facilities of Chow Tai Fook Jewellery Park in Wuhan was also inaugurated in September, setting it on the path to become the company’s largest production and development base that will also set a new industry benchmark for jewelry production facilities when it is completed in 2019. "What always did, and it still continues to make us successful, is our fundamental investments in industry partnerships, customer relationships and product excellence,” added Cheng. “More simply put: We aspire, in everything that we do, to achieve ‘Sincerity • Eternity.’ Now, as we look forward to the next 85 years and beyond, we are confident that these values will guide us and generations to come in our relationships as a retailer, our strength as a business and our creations as a jeweler.” About Chow Tai Fook Jewellery Group Limited
Chow Tai Fook Jewellery Group Limited, a leading jeweler in Mainland China, Hong Kong and Macau, was listed on the main board of The Stock Exchange of Hong Kong in December 2011. Chow Tai Fook is now a constituent stock of the Hang Seng China 50 Index and the Hang Seng Mainland 100 Index. Its core business is manufacturing and selling of mass luxury and high-end luxury jewelry, including gem-set, golds and platinum/ karat gold products. The group also distributes watches of various brands. The group’s iconic brand “Chow Tai Fook” and long-standing history of 85 years of operations represent key competitive advantages of our business. The Chow Tai Fook brand is recognized for its trustworthiness and authenticity and renowned for product design, quality and value. The group has an extensive retail network, with over 2,100 points of sale in more than 480 cities in Greater China, Singapore, Malaysia and South Korea. It has also successfully developed its ecommerce in recent years. The group’s vertically integrated business model gives it an effective and tight control over the entire operation chain from raw material procurement, design, production, to marketing and sales through the extensive retail network. Corporate website: http://corporate.chowtaifook.com Jewelry website: www.chowtaifook.com
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