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RAPAPORT... Advertising agency Grey was selected as the agency of record for Pandora Americas, while Maxus was named for media planning and buying and Cohn & Wolfe was appointed the jewelry firm's public relations agency. All three firms are part of the WPP group of companies.
Grey New York will provide creative brand advertising, both traditional and digital, and co-op communications for Pandora, with the first round of deliverables timed to begin for Mother's Day. Cohn & Wolfe will lead consumer and trade public relations to support the integrated program, including media relations, influencer relations, events and content marketing. Scott Burger, the president of Pandora Americas, said, "Grey demonstrated superb creativity, strategic thinking, integrated capabilities and a deep understanding of our business. We look forward to working with this great WPP team to leverage the growth and success of Pandora in the years ahead. Our partnership will help Pandora maximize the significant spending power of national investments and our retail partners' cooperative advertising in delivering a consistent brand message to consumers that love Pandora jewelry." Michael Houston, the CEO of Grey North America, said, "Pandora is a global pacesetter in jewelry and a style icon. We are delighted to welcome them to our client roster."
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