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ALROSA to Stick to Long-Term Contracts to Ensure Stable Rough Supply

Dec 10, 2015 6:47 AM   By Rapaport News
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RAPAPORT... ALROSA will keep long-term contracts as the “cornerstone” of its sales policy because it gives the company and clients a stable supply of rough diamonds and protection against market fluctuations, the miner told clients Wednesday.

The Russian company followed a “conservative” sales policy throughout 2015, cutting both prices and sales volumes, according to a statement December 9. The group met with long-term clients to go over the year’s preliminary results and discuss market trends. It said experts were reporting signs of recovery in rough diamond demand and expect the market to stabilize in the second quarter of 2016.

Clients at the meeting emphasized the importance of generic marketing programs to strengthen demand for polished diamonds in the medium term, ALROSA said, adding that the company and other miners had set up the Diamond Producers Association (DPA) for this purpose. The DPA is expected to submit a draft marketing strategy in the second quarter of 2016.
Tags: Alrosa, mining, Rapaport News
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